The Flatiron Label is designed in Melbourne by sisters Sam Scally and Penny Duggan, and made in Australia in limited runs.

Sam and Pen design side by side, and neither puts pencil to paper without the other there. Pen loves clean, classic lines. Sam specialises in unique, short-run fabrics and textures, sourced from far and wide. Together they create only what they would wear themselves, so these are pieces you won’t see on everyone.

The hero is always in the details: the ‘get-stopped-on-the-street’ differences. Our customers often tell us they’ve been complimented on their pieces, and that word of mouth has grown the label ever since.

We work closely with our Australian makers and visit them every week, so each piece is checked at every stage. Every design is made for rotation, to be worn together and revisited season after season as the foundation of a wardrobe for life.

In a sea of sameness, The Flatiron Label refreshes.